You might exclaim that it is profit! Certainly that is the object and does indicate whether or not the business is successful. However what all determines if the business even gets to that point? Some of the main components of success beyond the obvious things like a good product are mindset, focus and presentation.
There is really a lot to be said for the ‘spirit’ of things. This has to do with mindset and extends to the environment in the business. Is it bright and shiny? Or is it dark and dubious most days? It is obvious that if the atmosphere is one of positivity and hopefulness that it will carry the business a lot farther than if someone is skeptical and just has a negative attitude. This can be about the time, money or duties required to conduct the business.
A positive mindset is so important that steps should be taken to create a positive atmosphere no matter what is happening or not happening. Remember wherever you are focused, that is where you will likely end up. That is why it is so important that you force yourself to be in ‘a good mood’ about your life in general as well as your business. Do not allow yourself to get off into self-pity or create reasons that you know you will fail.
You can accomplish this positive mindset by doing mental exercises whenever you feel a dark cloud hovering over you. Truly know and believe that you can succeed. Do not look at what you can see, but look at what you might not be able to see YET. Focus on what you HOPE to attain and believe that you can accomplish it. Keep telling yourself about that over and over until you actually believe it.
Here is where it is important to keep your goals realistic. Certainly somebody who tells themselves they know they can make a million by Friday is going to be sorely disappointed. Keep it real. Give yourself goals that you can actually accomplish. Don’t be afraid to under-estimate. You can increase your goal each time you accomplish a benchmark.